2014년 5월 27일 화요일

adwords-fundamentals교재, adwords-search자료

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시험 번호/코드: adwords-fundamentals
시험 이름: Google Search Fundamentals Exam Practice Test
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업데이트: 2014-05-26

adwords-fundamentals강좌: >>펼쳐보기

시험 번호/코드: adwords-search
시험 이름: Google Search Advertising Advanced Exam Practice Test
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adwords-search 덤프무료샘플다운로드하기: http://www.itexamdump.com/adwords-search.html

NO.1 If you open your Google AdWords account and want to see instant insights into your account's
performance, where would you look?
A. Account Statistics
B. Reports
C. CTR
D. Google Analytics
Answer: A

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NO.2 Gary is explaining the process of the Google Search Query to his manager. Gary states that the pages
that Google believes is important will show up higher in the organic search results. What term should
Gary actually use to describe the order of search results by Google?
A. Indexing Technology
B. Hypertext-Matching Analysis
C. PageRank Technology
D. Organic search listings
Answer: C

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NO.3 You have created a Google AdWords ad using the keyword [oil painting] for your advertisement.
Which of the following searches would most likely cause your ad to be displayed on Google?
A. Paintings in Oil
B. Oil Painting
C. Any phrase with the keyword oil painting, such as old oil paintings
D. Watercolor painting
Answer: B

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NO.4 Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the
billing summary titled 'Adjustment - Click Quality'. What does this line item mean?
A. Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.
B. Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad
beyond her given budget.
C. Nancy has been credited for clicks on her ad that didn't take visitors to her domain.
D. Nancy has been credited for clicks on her ad that were deemed invalid clicks.
Answer: D

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NO.5 Terri has created a website for her web design business. Through her SEO efforts and good web
content, her site has reached the top position in Google's organic search results for certain keywords. On
her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use
this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?
A. Yes, Terri must add this phrase to her Google AdWords advertisements too.
B. No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords
advertisements.
C. No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.
D. Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her
site is directly affiliated with Google.
Answer: D

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NO.6 You are a Google AdWords professional explaining how your client should create a budget for their
Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible
value for the highest position of the ad. You explain that Google AdWords uses a combination of the
Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation.
Which of the following is the best description how Google AdWords determines ad ranks in search pages?
A. Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then
round off to the nearest cent.
B. Google AdWords will divide the Ad Rank of the average bid of all ads competing you ¯r e you rkeywords
by your Quality Score, then round off to the nearest cent.
C. Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then
round off to the nearest cent.
D. Google AdWords considers whoever bids the highest for a keyword and then that person moves to the
top of the order.
Answer: C

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NO.7 Alice manages several AdWords accounts and she has three assistants who help with the management
of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords
clicks. The client reports that he thinks something is amiss with his account, and thinks someone has
changed the budget. How can Alice review any changes to the account and, if necessary, determine if
someone has made changes to the account's budget.?
A. Alice should use the Change History Tool.
B. Alice should use the AdWords API.
C. Alice should use the My Client Center.
D. Alice should use the AdWords Editor.
Answer: A

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NO.8 You have created several campaigns with Google AdWords for your clients. You are using the Manager
Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what
requirement does Google have in regard to the new budget and existing budgets that you manage?
A. Managed account budgets must be approved by two parties before the ad will begin display.
B. Start dates for new budgets can't overlap with other budgets that may already be set up for the
managed account.
C. Managed account budgets cannot exceed $100 per day.
D. Managed account budgets can't start and end on the same day for more than three managed
accounts.
Answer: B

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